I Love the Game

SELAH Clothing Co. wanted a fashion film for an upcoming collection — something relatable and fun that could show off multiple pieces without feeling like a lookbook. They came to us for the filmmaking: a story that carries the clothes, rather than a video that sells them.

The hard part

Locations. The story needed the whole city, so we traveled all over New York in a single day to get every shot that holds it together.

How we made it work

Our producer, Jamela Cheriscat, ran the coordination that kept us moving and close to schedule across every location. And we had a crew that could set up and tear down fast, which is what let us stay nimble enough to make the day.

On set

New York City, primarily Brooklyn, in one day. Production: MV2 Productions. Creative director: Philip Bowles. Writer: Cole Cooper. Directors: Maurice Victor II and Cole Cooper. DP: Maurice Victor II. Producer: Jamela Cheriscat. Gaffer: Abby Goyea. Steadicam: Charlie Muentes. 1st AC: Melanie Skoupil. Wardrobe stylist: Elaina Haviland. Wardrobe PA: Sophia Chacon. PA and BTS photo: Erin Rook. BTS video: Nathaniel Smith. Editor and colorist: Maurice Victor II. Post sound mix: Alex Youngs. Talent: Gene Nartey, Toni Tamba, Valentino Bonaccio and Philip Bowles.

The result

It went viral on SELAH's platforms — more than 2 million views on Instagram and 250,000 on TikTok — and it became the piece we point to most often when new inquiries come in. I Love the Game won a Silver Telly Award.

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